Perception is too importance of a process to leave on its own. Our brains use rules to help sort the mounds of incoming information. The goal is to make sense of it. These cognitive rules (heuristics) are mostly helpful but they also provide some systematic error (bias). These somewhat predictable errors are called cognitive biases.
By the end of this lesson, you should be able to:
- Compare and contrast cognitive theories
- Describe the theory of Edward Tolman
- Explain how cognitive maps work
- Give examples of some of the major cognitive biases
Read these posts (if there are links):
- Edward Tolman
- Cognitive theories
- Cognitive maps
- Examples of cognitive bias
Here are the Terms for Cognitive Bias
Here are the Notes for Cognitive Bias
And now a Quiz about Cognitive Bias
Give an example of how you see cognitive bias working in others. Can you detect it working in you?