Classical conditioning is “classical” is the sense that it in old; the first major form of conditioning described. It is an extension of Aristotle’s law of association called contiguity. Two stimuli that appear at approximately the same time will be associated with each other. The association might be immediate or take many pairing before it forms. It is the process underlying much of our understanding of fear.
By the end of this lesson, you should be able to:
- Compare and contrast Pavlov and Watson
- Describe the components of classical conditioning
- Describe Pavlov’s experimental approach
- Explain how classical condition principles have been applied in marketing
Read these posts (if there are links):
Here are the Terms for Classical Conditioning
Here are the Notes for Classical Conditioning
And now a Quiz about Classical Conditioning
Give an example of classical conditioning in real life.